AI CRM and automation for real estate agents and brokerages
Every buyer, seller, tenant and listing in one CRM, with AI answering calls and WhatsApp, booking showings and following up while you are at an open house.
What is an AI CRM for real estate?
An AI CRM for real estate is a contact and deal system built around buyer, seller and leasing pipelines, with AI agents that answer calls and messages, qualify leads and send follow-ups. Rovix AI combines that CRM with a 24/7 voice agent, a WhatsApp and website chatbot, MLS iFrame listings and listing marketing.
Deals slip through disorganization, not lack of skill
You are in a showing, your phone is buzzing, and 40 WhatsApp messages are waiting. Here is where real estate teams lose ground.
Without Rovix AI
What it looks like today.
- Leads land in six different inboxes.
- Evening callers go to the next agent.
- Follow-up stops too early.
- Open house sign-ins stay on paper.
- Listings retyped with errors.
- New agents guess who to call.
With Rovix AI
What changes when Rovix takes it on.
- One inbox for every lead — Calls, chat, WhatsApp and Instagram.
- 24/7 AI voice agent — Every call answered, day or night.
- Follow-up that keeps going — Until the lead books.
- Showings booked instantly — The chatbot books property visits.
- MLS iFrame integration — Your MLS listings on your site.
- Lead assignment — Each lead routed by location.
One CRM for every lead, listing and closing
Rovix AI puts every contact in one real estate CRM, whatever the source. New leads are tagged as buyer, seller or tenant and placed in the right pipeline: buying, selling or leasing. Each stage, from first inquiry to showing, offer, under contract and closed, can trigger the next message or task automatically.
The AI voice agent answers listing calls 24/7, asks your qualifying questions (budget, area, timeline, pre-approval) and books showings on your calendar. The WhatsApp and website chatbot does the same in chat, so a late-night inquiry is answered and logged before you wake up.
Listings come in through MLS iFrame integration, so property details show on your site without retyping. The marketing agent turns new listings and open houses into Facebook and Instagram posts, and the follow-up agent keeps past clients in touch long after closing. Read more in our guide to AI CRM for realtors.
Is Skyline 2B still available?
Yes. Saturday 11 AM or 2 PM?
Every module a real estate business uses daily
Buying pipeline
Track each buyer from first inquiry through showings, offer and closing. Stage changes trigger follow-ups and reminders automatically.
Listing and selling pipeline
Active listings with status, seller updates, open house scheduling and offer tracking in one view.
Leasing management
Rental inquiries, tenant applications, lease dates and renewal reminders tracked alongside your sales pipeline.
MLS iFrame integration
Show MLS listing data on your site through an iFrame, so listings stay current without manual re-entry.
24/7 AI voice agent
Answers calls after hours, qualifies buyer and seller intent, books showings and saves a transcript to the contact.
WhatsApp and website chatbot
Replies to WhatsApp, website, Instagram and Facebook inquiries instantly and creates the lead in your CRM.
Listing marketing agent
Drafts listing and open house posts for Facebook and Instagram, with branded visuals from the image generator, scheduled for you.
Team and HRMS
Assign leads, track agent tasks and activity, and manage your team from the same dashboard.
Invoicing and commission records
Create invoices and record commission splits per deal, with a task board for transaction to-dos.
Rovix AI vs how most agents work today
| Phone, WhatsApp and spreadsheets | Generic CRM | Rovix AI for real estateRecommended | |
|---|---|---|---|
| After-hours calls | Voicemail | Not handled | Answered 24/7 by the AI voice agent |
| WhatsApp leads | In your personal chats | Often needs an add-on | Answered and logged in the CRM |
| Buying, selling, leasing pipelines | In your head | You build them | Preconfigured, adjusted to you |
| MLS listings on your site | Retyped by hand | Depends on the product | MLS iFrame integration |
| Listing social posts | When you find time | Separate tool | Drafted and scheduled by the marketing agent |
| Broker view of the pipeline | Ask each agent | Yes, if agents update it | Yes, with activity logged automatically |
After-hours calls
- Phone, WhatsApp and spreadsheets
- Voicemail
- Generic CRM
- Not handled
WhatsApp leads
- Phone, WhatsApp and spreadsheets
- In your personal chats
- Generic CRM
- Often needs an add-on
Buying, selling, leasing pipelines
- Phone, WhatsApp and spreadsheets
- In your head
- Generic CRM
- You build them
MLS listings on your site
- Phone, WhatsApp and spreadsheets
- Retyped by hand
- Generic CRM
- Depends on the product
Listing social posts
- Phone, WhatsApp and spreadsheets
- When you find time
- Generic CRM
- Separate tool
Broker view of the pipeline
- Phone, WhatsApp and spreadsheets
- Ask each agent
- Generic CRM
- Yes, if agents update it
Set up around your brokerage
Discovery call
We map your lead sources, pipelines, team structure and how you split commissions today.
Pipeline and MLS setup
The Rovix team builds your buying, selling and leasing stages, connects your MLS iFrame and imports your contacts.
Agents trained on your market
The voice agent and WhatsApp chatbot learn your listings, areas, qualifying questions and when to hand off to an agent.
Go live
Solo agents are typically live in 2 to 3 business days, teams in 5 to 7. Larger brokerages depend on scope.
Built for every size of real estate operation
Solo agents
AI covers calls, WhatsApp, follow-up emails and listing posts, so you can work like a small team without hiring one.
Small teams
Shared lead inbox, shared pipelines, a team task board and lead-routing rules everyone can see.
Brokerages
Multi-agent and branch reporting, role-based access, custom workflows and pipeline views by agent or office.
Enterprise and developers
Custom configurations and integrations with your existing systems, built by Rovix Studio, with dedicated support during rollout.
Questions people ask
Straight answers about setup, channels, pricing and support.
Talk to a person on our team. We usually reply within one business day.
Book a free callWhat is the best CRM for real estate agents that works with WhatsApp?
The best fit is a CRM where WhatsApp conversations land directly on the contact record instead of your personal phone. Rovix AI answers WhatsApp inquiries with an AI chatbot, creates the lead, and keeps the full chat history in the real estate CRM alongside calls and emails.
Can a solo realtor use Rovix AI, or is it only for teams?
Yes, solo realtors are one of the main users. The AI agents cover calls, chat, follow-up and listing marketing, so one agent can respond like a team. Setup for a solo agent typically takes 2 to 3 business days.
Does Rovix AI integrate with MLS?
Yes. Rovix AI supports MLS iFrame integration to display listing data on your website without manual re-entry. Other MLS connection options depend on your MLS provider and are reviewed during setup.
How do I automate WhatsApp replies for real estate leads?
Connect your WhatsApp Business number to an AI chatbot trained on your listings and qualifying questions. With Rovix AI, the chatbot replies instantly, asks about budget, area and timeline, books a showing or call, and logs the lead in your CRM for follow-up.
Can an AI voice agent book property showings?
Yes. The Rovix AI voice agent answers calls about a listing, qualifies the caller, checks your calendar and books the showing. The call transcript and summary are saved to the contact so you know who is coming and why.
Can I customize pipeline stages and commission splits?
Yes. Pipeline stages, automation triggers, commission split records and reports are configured to your business during setup. You can change them later as your team grows.
How long does it take to set up a real estate CRM with Rovix AI?
Solo agents are typically live in 2 to 3 business days and teams in 5 to 7 business days. Larger brokerage and enterprise setups take longer depending on branches, integrations and data migration.
Does Rovix AI work for real estate in India and the UAE?
Yes. Rovix AI serves businesses in 10 countries, including India, the UAE, Saudi Arabia, Qatar, the US, the UK and Australia. WhatsApp-first lead handling suits these markets, and pricing is in local currency.
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See the real estate CRM set up for your team
Book a free call and we will walk through the pipelines, agents and MLS setup for your team size.